Our story

An early spring day on the mighty James

Before our dear friends at Current Culture founded a local fly shop, we noticed a problem. Here we were surrounded by miles and miles of wadeable fishing for most months of the year, but there was no way to document success, send updated river conditions, and most importantly, share enthusiasm for our beautiful river! As a graduate student studying public relations and social media, I decided to take my passion for writing and started posting river updates and fishing conditions on Instagram to help spread awareness about the possibilities of fishing in the James River, specifically in the city stretch of the river. As more people began to follow the account and share their favorite local fishing photos, the community grew and more people asked for recommendations and tips to have better luck out on the river. While I am mostly a one-man show in writing the content for the posts and trying to run down to the river for an update before or after work, this organization would not be possible without the support of the fishing community who spend hours exploring new riffles and runs and who manage to find even greater success than I could ever image. My hope is that by helping more Richmonders and visitors go fishing on the James River, more people will see the value in protecting and caring for our river for future generations to come. If landing a trophy smallmouth, striped bass or even a ferocious bluegill invokes joy, maybe we will have a river full of fish for much longer. I am thankful for a father who showed my brothers and me the value of wading in the river at an early age, and I hope I can help many other youth and adults alike find that moment of pure joy being immersed in the current of the James. Cheers, and I look forward to seeing you around this next season.

—Andrew Knight